Frequently Asked Questions

The Gerber Family-Friendly Restaurant Fund is a nationwide initiative giving independent, family-owned bars and restaurants the opportunity to apply for funding to enhance their current offerings of family-friendly resources to upgrade the game day fun for both parents and their little ones.

As a trusted MVP for parents for more than 95 years, Gerber knows that too often on game day, moms and dads get sidelined by snack fumbles and nap-time interceptions. With over half of parents of kids under three identifying as football fans*, the Gerber Family-Friendly Restaurant Fund is helping to create spaces where families can stay in the game and cheer for every touchdown.

*Source: Winter 2025 MRI-Simmons Connect

Independent, family-owned bars and restaurants across the country can enter for a chance to receive funding* from the Gerber Family-Friendly Restaurant Fund, helping add parent-friendly upgrades like highchairs, changing tables, and play areas so families can enjoy game day together.

*Open to independent family restaurants located in the 50 US States & DC. Ends 11/2/25. See https://familyfund.gerber.com/ for full details and official rules.

Some examples of how the Gerber Family-Friendly Restaurant Fund can be used include the purchasing of new or enough highchairs and/or booster seats, installing changing tables in all restrooms, designated family or kid-friendly seating areas, creation of baby or toddler-friendly menus, and more.

54% of parents with children under three identify as football fans*. That’s millions of parents who love the game but are often stuck on the sidelines. We saw a real opportunity to create environments where parents can still be part of the action.

*Source: Winter 2025 MRI-Simmons Connect

From September 23 through November 2, your favorite game day establishments can visit https://familyfund.gerber.com/ to submit nominations for funding* from the Gerber Family- Friendly Restaurant Fund, helping ensure they are ready for game day with resources like highchairs, changing tables, play areas and more to support parents in never missing a touchdown while their little ones enjoy Gerber game day snacks.

*Open to independent family restaurants located in the 50 US States & DC. Ends 11/2/2025 See. https://familyfund.gerber.com/ for full details and official rules.

Nominations should be submitted directly by independent, family-owned restaurants or bars that want to make game day more welcoming for parents and their little ones. Establishments will be asked to provide a short description of their restaurant or bar, the parent-friendly improvements they would make if selected, and upload photos that showcase their space.

To find out if your favorite family-owned bar or restaurant qualifies for the Gerber Family-Friendly Restaurant Fund, please visit https://familyfund.gerber.com/ for a full list of guidelines and criteria.

Winners will be selected based on how well they align with the fund’s mission to create parent-friendly spaces. Winners will be encouraged to share photos and testimonials showcasing how the fund helped them enhance the family-friendly game day experience. To learn whether your favorite family-owned restaurant qualifies, please visit Official rules for a full list of guidelines and criteria.

Gerber is excited to support multiple establishments nationwide, helping create more parent-friendly spaces for families. Up to six (6) independent, family-owned bars and restaurants across the country will score $25,000 each from the Gerber Family-Friendly Restaurant Fund to help make their establishments more family- friendly for game day.

Restaurants will be notified after the finalists have been reviewed and selected. Exact timing is dependent on number of submissions, but winners can expect to hear back from Gerber by 11/24/2025.

Once winners are selected and all required paperwork and tax forms are complete, funds will be distributed within 30 Days so restaurants can start making their parent-friendly upgrades.

The Gerber Family-Friendly Restaurant Fund will give away $150,000 in total for the program, awarding up to six family-owned restaurants and bars $25,000 each.

Gerber may choose to feature stories from the winners on their website, but participation in the Fund does not guarantee public promotion or disclosure of the restaurant or bar.